🎯 Key Responsibilities
• Execute off-page SEO activities including guest posting, link building, niche edits, directory submissions, and social bookmarking
• Research and identify high-authority websites, blogs, forums, and online communities for backlink opportunities
• Conduct outreach campaigns and maintain communication with bloggers, webmasters, publishers, and digital partners
• Write and send personalized outreach emails, follow-ups, and collaboration proposals
• Monitor backlink quality, anchor text distribution, and overall link-building performance
• Perform competitor backlink analysis and identify new SEO growth opportunities
• Coordinate with the content and SEO team to align backlink strategies with target keywords and business goals
• Maintain proper records of outreach activities, backlink status, and campaign reports using spreadsheets or outreach tools
• Stay updated with the latest SEO trends, Google algorithm updates, and white-hat link-building practices
• Support overall SEO initiatives to improve website visibility, keyword rankings, and organic traffic
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🧠 Required Skills & Qualifications
• Basic to intermediate understanding of SEO concepts including On-Page SEO, Off-Page SEO, keyword research, and search engine ranking factors
• Hands-on experience with link-building activities such as guest posting, outreach, backlink generation, and niche edits
• Familiarity with SEO tools like Ahrefs, SEMrush, Moz, Ubersuggest, Google Search Console, and Google Analytics
• Understanding of backlink metrics such as Domain Authority (DA), Domain Rating (DR), spam score, and anchor text optimization
• Good communication and professional email drafting skills for outreach and collaboration activities
• Strong research and analytical skills to identify quality backlink opportunities and competitor strategies
• Ability to manage multiple outreach campaigns and achieve monthly backlink or outreach targets
• Basic knowledge of content marketing and how content supports SEO and backlink acquisition
• Proficiency in Microsoft Excel or Google Sheets for maintaining outreach and reporting data
• Strong problem-solving skills, attention to detail, and a proactive learning mindset
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✨ Preferred Qualifications
• Experience with outreach tools like Hunter.io, BuzzStream, Mailshake, or similar platforms
• Exposure to AI-powered SEO and automation tools is an added advantage
• Basic understanding of technical SEO concepts and website structure
• Prior experience working on SaaS, IT, or digital marketing SEO projects is preferred
• Familiarity with international SEO and multilingual outreach campaigns
• Ability to adapt quickly to evolving SEO trends and Google algorithm updates
